Creative strategist (conversion ads)

Creative Strategist (Conversion Ads) I Remote About the Role 411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses. This is not a brand creative role. We're looking for someone who can create scrappy, effective, conversion-focused ad creatives—especially video—designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians. Our clients operate on tight budgets, so your work must maximize performance, reduce CPL, and make every dollar count. What You'll Do Develop creative strategies for paid social campaigns (Meta, Tik Tok, You Tube) focused on lead generation Write high-converting scripts, hooks, and ad copy that speak directly to home service customers Create and iterate on video ad concepts (problem → solution → trust → call-to-action) Build and manage creative testing frameworks (A/B testing, hooks, angles, formats)...