ACG_3460_JOB
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate for the position of Creative Strategist Lead
Strategic OwnershipTake full ownership of the creative strategy for assigned games/apps, shaping the creative vision, defining the core direction, and setting the long-term strategic path.
Ensure strong alignment between UA, Product, and Creative teams around common performance objectives.
Playtesting, Research & Strategic Planning
Lead structured playtesting to uncover product USPs, understand audience psychology, and identify creative opportunities.
Build an ongoing system for trend monitoring and competitive analysis across different GEOs.
Translate insights into strategic opportunities and develop frameworks such as angle maps, messaging pillars, and component systems to support the production te...