Creative Strategist

About Ajmal Ajmal is a heritage fragrance house with a rich legacy, celebrated for crafting timeless scents that reflect artistry, innovation, and authenticity. With a strong footprint across the Middle East and an expanding global presence and India, Ajmal continues to evolve its influence within the beauty and lifestyle industry. We are looking for a highly analytical yet creatively driven Creative Strategist to lead performance-first content ideation for our D2C brand. This role sits at the intersection of performance marketing, consumer psychology, storytelling, and content production. Key Responsibilities Develop high-converting ad concepts for Meta, Instagram, YouTube, and other digital platforms Create new hooks, ad angles, and storytelling frameworks based on audience behavior and trends Analyze ad performance metrics such as CTR, thumbstop rate, hold rate, CAC, and ROAS Translate performance data into creative decisions Write creator briefs and UGC scripts Research market tren...