CRM Campaign Manager

CRM Campaign Manager

Country: Finland

Responsibilities

• Own and continuously improve customer journeys in Salesforce Marketing Cloud, from strategy to execution and performance tracking
• Create and localize high-quality customer communication across channels (email, SMS, etc.), with a strong focus on Finnish language content
• Serve as the primary Finnish-language copywriter for customer communications, creating compelling and accurate content across email, SMS, and other marketing channels
• Work proactively with AI tools and capabilities to enhance content creation, optimize customer journeys, improve efficiency, and identify new opportunities for personalization and performance improvements
• Drive performance through data analysis, KPIs, and A/B testing to improve engagement and business outcomes
• Collaborate closely with Nordic and local stakeholders to align priorities and ensure consistent customer experienc...