Opportunity Description
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
- Execution and ownership of sports CRM campaigns for respective market/s
- Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
- Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
- Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
- Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
- Managing a range of communication tools – email, SMS, push notification, in-app messaging
- Managing content creation with the help of the creative department
- Ensu...