CRM Manager - Marketing

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.

Build CRM strategy across customer cohorts

- Build a structured CRM program with focus on customer LTV

- Use scientific segmentation approach and drive key KPI’s like frequency, winbacks, churn etc.

- Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI

- Participate in key decision making forums & communicate key insights in an effective and influential manner

- Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement

Business Support & Funnel Management

- Monitor campaign and ...