CRM Marketing Manager Role at AlgaeCal

Drive retention and loyalty as AlgaeCal's CRM Marketing Manager, specializing in personalized customer journeys across email and SMS. Your expertise will enhance customer lifetime value.
In this role, you will oversee lifecycle marketing at AlgaeCal, implementing smart strategies that connect with customers through various channels. Your focus will be on improving customer experiences and reducing churn while leading an engaged team. AlgaeCal offers a unique chance to grow both the role and your professional strengths in retention and loyalty initiatives.
Key Responsibilities:
• Manage automated marketing campaigns for customer retention
• Lead and coach the marketing team to achieve results
• Improve personalization in communications using customer data
• Analyze performance metrics for strategic insights
• Administer marketing automation on SFMC or Klaviyo
Requirements:
• 3+ years of experience in marketing automation
• Direct response marketing knowledg...