CRM Marketing Manager

PPG Tikkurila is looking for a CRM Marketing Manager

As a CRM Marketing Manager, you will lead the development and execution of CRM and omnichannel marketing strategies across EMEA, with a strong focus on activating Salesforce Marketing Cloud (Next). Operating within a multinational, matrix organization, you will play a key role in driving customer engagement, demand generation, and digital sales growth.

You will work closely with the Head of Always-On and cross-functional teams (including brand, content, and global omnichannel teams) to translate high-level strategy into impactful, data-driven CRM campaigns.

Key Responsibilities

• Strategy & Leadership
• Campaign Management & Activation
• Data, Performance & Insights
• Customer Journey & Segmentation
• Demand Generation & Growth
• Budget & Stakeholder Management
• Market & Industry Awareness

Qualifications

• Proven experi...