Crm specialist

Overview

We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalized, data‑driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top‑tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up and then analyzing the metrics to optimize performance.

Key Responsibilities Develop and oversee engaging email communications ranging from newsletters to intricate customer lifecycle journeys. Take full ownership of the process: craft copy and visuals, execute segmentation, conduct tests, deploy campaigns, and analyze results. Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (Canvas, Liquid, segmentation, and more). Utilize real‑time data to ensure messages...