CRM Specialist

Location: Dubai

About the Role

An international leading FX Broker is seeking a motivated and analytical CRM Specialist to manage and enhance CRM operations support data-driven decision-making and contribute to the growth and retention of the customer base. The role requires a strong understanding of CRM workflows within Forex or financial services and the ability to collaborate effectively across teams.

Key Responsibilities

• Manage the CRM system including implementation maintenance workflow configuration and system upgrades to improve efficiency.
• Analyse customer data and behavioural patterns to deliver insights that support strategic decision-making.
• Collaborate closely with Sales and Marketing teams to ensure a consistent and streamlined customer experience across all touchpoints.
• Define track and report on CRM key performance indicators (KPIs) to measure effectiveness and identify opportuni...