Opportunity Description
People is looking for CRM Strategist - CleverTap having 5-8 years of experience.
Key Requirements:
- Strong hands-on experience with CleverTap
- Ability to design and manage CRM journeys across app, web, email, SMS, WhatsApp, and push notifications
- Experience in customer segmentation, funnel analysis, retention campaigns, reactivation campaigns, and lifecycle marketing
- Ability to build campaign flows, user journeys, triggers, cohorts, and automated engagement campaigns
- Strong understanding of customer data, events, attributes, and behavioral analytics
- Experience working with product, marketing, data, and tech teams
- Ability to analyze campaign performance and provide actionable recommendations
- Understanding of CRM KPIs such as retention, churn, engagement, conversions, repeat usage, and LTV
Additional Technical Understa...
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