Customer journey specialist

Overview

About the job Customer Journey Specialist

Qualifications Minimum education (essential): Diploma (Communications / Marketing) Minimum education (desirable): Degree (Communications / Marketing) Minimum applicable experience (years): 5 years Required nature of experience: Business to Consumer marketing. Experience in international markets. Experience with customer journey strategy development, reporting and implementation with a focus on emails. Skills and Knowledge (essential) Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) Mail Chimp Competitor analysis Proficient in Google Suite Copywriting Content creation Campaign management Optimizing lead conversion Checking Things Documenting Facts Producing Output Managing Tasks Taking Action Interpreting Data Developing Expertise Challenging Ideas G...