Customer Lifecycle & Base Strategy

Job Purpose :

Establish governance frameworks and operating standards to ensure disciplined execution, measurement integrity, and value realization across customer lifecycle initiatives.

Main Responsibilities :

• Develop CLM governance framework and operating model to ensure consistent strategy execution
• Standardize A/B testing and control group methodology across all CLM campaigns and lifecycle interventions
• Track CLV and revenue value realization against approved business cases
• Define lifecycle policies for customer entry, stage transition, and exit criteria
• Ensure KPI consistency and compliance across all CLM performance reporting
• Maintain audit readiness and transparency across CLM initiative documentation

Key Output :

• CLM governance framework and operating model
• A/B testing and experimentation standards for lifecyc...