Customer relationship management manager

Position: CRM Manager
Department: Marketing / Sales / Customer Success
Reporting: Director
Work Location: Aundh (traveling to sites)
Experience: 5 – 8 years
Job Summary:
The CRM Manager is responsible for developing, implementing, and managing Customer Relationship Management strategies to optimize the customer lifecycle, enhance customer retention, and increase engagement. The role involves working closely with cross-functional teams to ensure seamless customer communication, to gather insights, improve service delivery and drive growth.
CRM Strategy Development:
Establish and optimize the customer lifecycle process, from acquisition to retention.
Identify target audiences and create personalized customer journeys.
Data Management and Analysis:
Ensure accurate data collection, segmentation and analysis within CRM platforms.
Campaign Management:
Plan, execute and monitor multi-channel campaigns (email, SMS, push notifications, etc.).
Coordinate...