Customer Retention and CRM Growth Specialist

About the Opportunity

Our client operates busy automotive workshops and is looking to strengthen its customer retention systems to ensure consistent repeat bookings for MOT and servicing.

The selected candidate will take ownership of reminder campaigns, CRM management, and structured follow-up activity that directly drives bookings and customer loyalty.

This is a measurable, performance-driven role tied to real business outcomes.

Key Responsibilities

• Manage MOT and servicing reminder campaigns (Email & SMS)
• Create and optimise campaigns using Mailchimp or similar platforms
• Set up and manage WhatsApp Business customer workflows
• Maintain and update CRM/customer databases (Excel or garage management systems)
• Follow up with customers who have not booked after reminders
• Conduct outbound calls to assist customers with bookings
• Request and manage Goog...