Data Scientist, Marketing Insights and Analytics

Data Scientist, Marketing Insights and Analytics

Data Scientist, Marketing Insights and Analytics

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Responsibilities
About the Team
The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact.
About the Role
You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok’s marketing strategy at scale.
Responsibilities
- Bridge technical expertise with business needs by designing scientifically
rigorous experiments and trans...