Decision Science - Market Mix Modeling

Job Title: - Senior Associate / Project Leader
Requisition ID: TBD
Job Location: -Gurgaon/Bangalore/Noida/Pune

Job Summary:

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This role will be responsible for leading commercial analytics engagements in market mix analytics- build and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimizing marketing activities.

Job Requirements: -

Overall, 2-6 years of rich experience in marketing analytics with 2+ years of good hands-on experience in Market Mix Modeling / Promo on Response Modeling / Test & Control
Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc.
Hands-on experience in Python, and good PowerPoint skills.
Priority to the candidates with Marke ng Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/...