Delegate Sales Executive

Your mission

This role sits at the heart of our Commercial team and blends high-performance sales with strategic customer relationship development - connecting with SAP professionals, converting prospects into delegates, and nurturing long-term engagement to support repeat attendance.

You will manage the full sales cycle, from identifying prospects and building a pipeline through to closing bookings, developing relationships, and executing post-event follow-up.

What you’ll do
Sales & pipeline management

• Identify and research high-quality prospects across relevant sectors, job titles, and organisations, as well as outreach to past attendees and relevant contacts in our existing database.
• Work with SAP, SAP partners and other stakeholders to build targeted attendee lists and maintain a healthy pipeline aligned with monthly and event targets.
• Work with event production team to identify upsell oppo...