Demand Generation Specialist

Job Title: Demand Generation Lead

Location: Pune (Preferred)/Bengaluru/Delhi

Experience: 8+ Years

Employment Type: Full-Time

Company Name: Opus Technologies

About the Role: We are seeking a Demand Generation Lead to design and execute strategies that fuel our growth engine. This role will be instrumental in acquiring new customers, expanding strategic accounts, and building scalable programs that deliver measurable business outcomes in the digital payments space.

Key Responsibilities:

• New Logo Acquisition: Plan and execute demand generation campaigns targeting new logos in payments, banking, and fintech.
• Account-Based Marketing (ABM): Design and run ABM programs for strategic accounts (Top 5), driving personalized engagement and pipeline growth.
• List Building: Build...