Designer Apparel Originals

Purpose & Overall Relevance for the Organization:

• Develop short calendars industry-leading creative solutions to extend the global adidas Originals apparel collection for the China market and amplify the relevancy and desirability of adidas brand image, from sell-in to sell-out (consumer-facing)

Key Responsibilities:

• Lead the creative development of concepts that extend the Originals apparel strategy with a clear focus on China market needs across womens and unisex category

• Develop consumer-centric creative strategies with a heavy focus on the outerwear category

• Collaborate with Product Design team to ensure holistic storytelling

• Collaborate with cross-functional team members to ensure consumer- and brand-focus

• High-frequency communication to Germany HQ key design team members to maximize harmonization between local product creation and originals global collection

• Lead the execution ...