Digital Acquisition Director

Your mission

We are seeking a Digital Acquisition Director to grow Euroleague Basketball’s fan base across our 200M+ global audience by bringing new fans to our digital platforms and converting them into our products and entry points. This leader owns the top of the digital funnel — paid acquisition first and foremost — and is fully accountable for three outcomes:

• Scaling efficient paid acquisition across all channels and markets.
• Converting acquired traffic into Euroleague Basketball’s key entry points — streaming, fantasy, merchandise and other products — at an efficient, sustainable cost.
• Maximising the return on every euro of acquisition spend through disciplined CAC/LTV management and continuous testing.

The role owns the demand engine that fills the funnel and hands a steady, growing flow of converted fans to its peer in CRM & Loyalty, who owns engagement, membership and monetisation from that point onward....