Digital Ad Concept Developer

About Ajmal

Ajmal is a heritage fragrance house with a rich legacy, celebrated for crafting timeless scents that reflect artistry, innovation, and authenticity. With a strong footprint across the Middle East and an expanding global presence and India, Ajmal continues to evolve its influence within the beauty and lifestyle industry.

We are looking for a highly analytical yet creatively driven Creative Strategist to lead performance-first content ideation for our D2C brand. This role sits at the intersection of performance marketing, consumer psychology, storytelling, and content production.

Key Responsibilities

• Develop high-converting ad concepts for Meta, Instagram, YouTube, and other digital platforms
• Create new hooks, ad angles, and storytelling frameworks based on audience behavior and trends
• Analyze ad performance metrics such as CTR, thumbstop rate, hold rate, CAC, and ROAS
• Translate performance data...