Digital Demand Marketing Specialist (B2B IT)

Our company is looking for a Digital Demand Marketing Specialist to help accelerate pipeline growth by generating and nurturing high quality leads for our sales teams across BC, Alberta and Saskatchewan. This role is critical to fueling territory growth through data-driven digital campaigns, website optimization, and full funnel lead nurturing aligned to complex B2B IT buying cycles, with a focus on private sector, mid-market customer segments.

You will own the execution and optimization of digital demand programs that convert interest into sales-ready opportunities, working closely with the Marketing Manager, Web Developer and SEO specialist, Copywriter, Sales and Sales Ops and Services teams to identify new targets and craft compelling value propositions that increases inbound qualified leads on all digital channels by positioning our company as a trusted leader in IT solutions for Western Canada.