Digital Marketing Analyst (French Speaker) | SM&W

The Digital Analyst is responsible for analyzing, interpreting, and evaluating the performance of digital journeys, relying on a solid understanding of fundamental web analytics principles (visits, unique visitors, traffic sources, etc.) and tracking data. He ensures the preparation of regular reports and communicate key insights to stakeholders. In close collaboration with digital teams, the Digital Analyst actively participates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics. 

Main tasks and goals:

1. Digital Analysis 

•  Conduct in-depth analyses of web data to evaluate the performance of digital ecosystems. 
• Ensure the quality and relevance of collected data by understanding and verifying tracking plans and measurement configurations. 
•  Id...