Digital Marketing Coordinator

SUMMARY

Reporting to the Sr. Marketing Manager, the Digital Marketing Coordinator (DMC) is responsible for developing, executing, and evaluating a range of digital marketing initiatives to support marketing and organizational objectives. The DMC will work closely with the Marketing & Design Officer to play a critical role in delivering projects and campaigns based on the provided strategic direction. The DMC will also play an important role in measuring, analyzing, and recommending improvements regarding the effectiveness of various tactics to inform future strategic initiatives.

KEY RESPONSIBILITIES

DIGITAL ADVERTISING

• Implement, manage, and evaluate digital advertising campaigns across platforms such as Google, Meta, and LinkedIn.
• Research, test, and review tactics to improve marketing outcomes as identified by the organization’s marketing strategy; active experimentation is encouraged.
• Continually research industr...