Digital Marketing Executive

Key Responsibilities 1. Campaign Management & Execution Execute campaigns: Launch targeted promotions across search, social, and display networks. Manage PPC: Set up and optimize paid ads on Google Ads and Meta Ads. Lead generation: Drive conversion strategies using targeted landing pages and lead magnets. Budget control: Track daily campaign spends to stay within the allocated marketing budget. SEO & Website Optimization Keyword research: Identify search terms to increase organic visibility and rank higher. On-page SEO: Optimize meta tags, headers, and body copy across landing pages and blogs. Web updates: Maintain the corporate website with up-to-date product information and content. Social Media & Content Marketing Social management: Schedule, post, and monitor brand presence on Instagram, LinkedIn, and Facebook. Content creation: Write clear copy for promotional emails, newsletters, and social captions. Asset collaboration: Partner with graphic designers to build highly engaging vi...