Digital Marketing Leader

Job Description

Job ID: 22782CN

Date posted: 03/06/2026

WHAT YOU'LL NEED TO HAVE

Lead the development of digital marketing planning and performance to maximize reach, traffic and conversion to support integrated marketing strategy.

KNOWLEDGE
• Deep knowledge of Paid Media
• Deep knowledge of marketing technology
• Broad knowledge of integrating Paid, Owned and Earned media
• Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Broad knowledge of Group strategies, priorities and business planning process
• Good knowledge of change management methods and tools as well as stakeholder management
• Broad knowledge of the IKEA multichannel reality and om...