Digital Marketing Manager

Digital Marketing Executive As a key player in the team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely in cross-functional teams to govern, monitor, analyze, and improve global campaigns' effectiveness. He / She is expected to stay up-to-date on the latest digital marketing trends and propose innovative online marketing approaches.
Key Responsibilities 1. Develop, execute, monitor and optimize high performing campaigns across various channels like LinkedIn, Google, Facebook, Bing etc., with the target of lead generation or brand awareness. 2. Improve the return-on-investment of the digital activities by optimizing keyword portfolios, business data feeds, audiences, ad copy, landing pages and bidding strategies. 3. Activate data, research, and insights for the planning of target-oriented campaigns 4. Provide oversight, manage, budget reporting and performance review of all primary metrics, goals...