Digital Marketing Officer (SEO)

Job Description

• Development and implementation of SEO and AEO strategies (including PAA and AI/SGE optimization)
• Do keyword research and conversational/long‑tail query mapping
• Identify and monitor KPI for SEO, AEO, PAA, and AI answer performance
• Prepare regular SEO performance reports (traffic, rankings, conversions, PAA/featured snippet/AI metrics)
• Collaborate with developers, clients, and the digital marketing team for integrations (GA4, GSC, GTM), schema, and content deployment
• Learn and stay up to date with SEO/AEO trends, on‑page, technical, local, and e‑commerce SEO best practices
• Optimize on‑page content (meta tags, headers, FAQ/QAPage schema)
• Support site technical improvements: assess and recommend fixes for site speed, mobile responsiveness, XML sitemaps, robots.txt, and structured data
• Assist with Google Business Profile, local citations, and review management