Digital Marketing Officer

Job description

The Digital Marketing Officer will lead the execution and optimization of digital marketing efforts to drive app awareness, engagement, and downloads for Yudu Learning App. This is a hands‑on, performance‑driven role covering paid ads, analytics, and digital growth experimentation.

The role requires both creative execution and technical rigor, including proper tracking, attribution, and reporting to ensure marketing investments translate into measurable results.

Key Responsibilities1. Paid Ads & Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), TikTok, and other relevant platforms
• Write, test, and refine high-performing ad copy based on audience insights and performance data
• Monitor and optimize core metrics such as installs, CPI, CTR, conversion rate, and CAC
• Coordinate with creative resources to align messaging, visuals, and formats with campaign object...