Digital Marketing (Paid Channels)

Core Responsibilities:

● Create, manage, and optimise campaigns across all digital channels, including Google, Facebook, Instagram, YouTube, affiliates, and others.

● Set up, manage, and optimise campaigns, including A/B testing of creatives, targeting, and landing pages, to ensure revenue maximisation and cost minimization.

● Work cross-functionally with business, product, tech, operations, and social to optimise programmes, campaigns, and landing pages based on real-time performance and ROI goals.

● Perform ongoing paid keyword discovery, expansion, and optimisation.

● Execute and manage all paid media campaigns directly and in alignment with internal stakeholders.

Required Skills and Experience

Technical Skills

● 4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups, / ecommerce companies, / digital marketing agencies

● Proven experience in running performance cam...