Digital Marketing Senior Specialist

Job Summary/Objective The Digital Marketing Senior Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple paid and organic channels. The role focuses on B2B lead generation, performance marketing, conversion optimization, tracking implementation, marketing automation, and website management to drive measurable business growth. This position requires strong expertise in paid media platforms, marketing analytics, WordPress management, CRM integrations, and end-to-end digital campaign execution. Key Responsibilities: Social Media Management Develop and execute social media strategies aligned with business objectives. Handle content planning and publishing across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.). Oversee community management and engagement. Analyze social media performance metrics and optimize accordingly. Coordinate with designers and content creators to produce campaign assets. Paid Advertisi...