Digital Marketing Specialist – E-commerce

We are seeking a strategic and data‑driven Digital Marketing Specialist – E‑commerce to lead digital marketing initiatives that grow our 3rd Party e‑commerce sales. This role will develop and execute performance marketing strategies, optimize campaigns for the end consumer, and plan brand awareness campaigns to drive qualified traffic to our products through various digital channels.

• Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
• Develop and manage digital and offline marketing campaigns across e‑commerce customers – including but not limited to, paid media, SEO, social, on‑site, CRM.
• Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand + product carousel)/ Sponsored Display (retargeting and competitor targeting).
• Define targeting approach: manual vs. au...