Digital Marketing Specialist

**Responsibilities:**

+ Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website.
+ Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. **Including trafficking of campaigns, audiences, and ad creatives.**
+ Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives.
+ Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement.
+ Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, and executing A/B tests on landing pages, email campaigns, and other digital touchpoints.
+ Maintain and utilize t...