Digital Marketing Specialist

Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website.

Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Including trafficking of campaigns, audiences, and ad creatives.

Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives.

Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement.

Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, ...