Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to join a growing team on a contract-to-permanent basis. This role is ideal for a marketing specialist who combines strong campaign execution skills with strong written communication and a data-driven mindset. You will help elevate digital outreach efforts across paid and email channels while using performance insights to refine strategy and improve results.

Responsibilities:
• Develop and manage digital marketing initiatives across paid search, email, and related online channels to support business growth.
• Create compelling marketing copy and campaign content that aligns with brand voice and engages target audiences.
• Monitor campaign performance using analytics tools and translate findings into practical optimization recommendations.
• Oversee Google Ads and search advertising activities, including campaign setup, budget tracking, keyword refinement, and performance improvement.
• Build, schedule...