Digital Marketing Specialist

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Lahore. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns to promote travel experiences, destinations, and cultural events across Pakistan. Day-to-day tasks include managing social media channels, creating and scheduling content, engaging with online communities, and supporting campaign calendars. The role also involves tracking and analyzing digital performance metrics, preparing reports, and making data-driven recommendations to improve reach and engagement. The specialist will collaborate with content creators, designers, and operations teams to ensure consistent branding and effective promotion of DiscoveringBeautifulPakistan’s offerings.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing, with experience managing campaigns across major platforms (e.g., Facebook, Instagram, TikTok, YouTube).
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