Digital Marketing Specialist

We are seeking a proactive and results-driven Marketing Executive to drive brand awareness, lead generation, and student enrolment growth. The role focuses on managing digital channels, executing campaigns, producing engaging content, optimizing marketing performance across both online and offline platforms, and supporting partnership development to expand outreach and enrolment opportunities.

Job Responsibilities:

• Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), while ensuring timely responses and accurate CRM tracking
• Plan and execute a monthly content calendar, including direction for photography, videography, and graphic design for social media, campaigns, and educational materials
• Plan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring performance metrics such as cost per lead, conversion rates, and R...