Digital Media Strategist

Position Title: Digital Media Strategist

JOB SUMMARY

• Main point person between external stakeholders of creative/media agencies and internal clients such as Product Managers and Portfolio/Program Managers of Metrobank Credit Cards.
• Knowledgeable in Digital Performance Marketing and leads agencies to help provide solution in expanding media buys to reach target KPIs
• Experienced in deploying performance campaigns for growth acquisition and comfortable in analyzing total market funnel and data spreadsheets to come up with campaign insights.
• Familiar with best practices of deploying performance campaigns on Meta and Google.
• Responsible in creating and proposing digital channel strategy based on the target KPIs.
• Comfortable in handling multiple digital media campaigns and multiple sets of clients.
• Leads kick-off meetings, familiar in writing briefs, and monitors creative/media ag...