Digital Performance Specialist

Description
The Digital Performance Specialist supports the execution of digital marketing initiatives that enhance local visibility, drive enrollment, and improve overall performance across franchise locations. This role plays a key part in supporting franchise teams with day-to-day digital needs, helping resolve issues, optimize platforms, and ensure consistency across the system.

This position serves as a primary resource for digital support, handling platform-related requests such as review management, local listing updates, and search visibility challenges, while escalating more complex issues as needed. It also assists with onboarding and setup for new locations, including website launches, ownership transitions, and digital platform migrations.

The role contributes to local SEO and listings (GEO) efforts, helping maintain accuracy, improve search performance, and identify optimization opportunities. In addition, the Specialist supports website enhancements,...