THE ROLE
As the Senior Specialist / Specialist, Paid Social you will:
Define the enduring, strategic channel approach for our Paid Social programA/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spendingCurate platform-specific creative content to drive our messaging priorities. Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements Create relevant advertising audiences using 1st and 3rd party data Leverage insights to enhance activation results through measuring and optimizing KPIsSeamlessly deliver, manage, and drive continuous improvement for Paid Social programsTHE QUALIFICATIONS
The Senior Specialist / Specialist, Paid Social has:
Proven skills, education, and/or applicable certifications in Performance Marketing vertical, ...