Digital Shelf SEO & GEO Manager

**Job Overview:**

The Digital Shelf SEO, GEO Optimization Manager is part of a new team within Marketing focused on Marketing Technology and Digital Experiences, responsible for leading the strategy, execution, and scaling of how Keurig Dr Pepper products and content are discovered, selected, and amplified across search engines, LLMs, and retailer digital shelf environments. This role owns the development and operationalization of SEO, Generative Engine Optimization (GEO), and agentic optimization capabilities, ensuring structured content, metadata, and workflows enable scalable optimization across product and listing pages within eCommerce platforms.

**Role Scope**

+ Lead the development and execution of SEO and GEO strategies and solutions across digital shelf content to improve discoverability, AI answer inclusion, and conversion performance across retailer and owned platforms.
+ Define and drive structured content standards (metadata, taxonomy, schema)...