Digital Strategy & Analytics Manager

Lead data-driven guest engagement at Northland Properties as the Digital Strategy & Analytics Manager. Drive CRM strategic initiatives, leveraging analytics and technology to enhance guest experiences across brands.
Located at the Support Centre in Vancouver, BC, this full-time role focuses on developing marketing strategies that highlight guest loyalty and revenue growth. Ideal candidates have expertise in CRM systems, email marketing, and customer segmentation. Collaboration with various teams is essential to ensure effective campaign execution and to cultivate a test-and-learn culture.
Key Responsibilities:
• Build and implement comprehensive digital marketing strategies
• Manage the CRM ecosystem and data governance efforts
• Design advanced customer segmentation for targeted engagement
• Oversee email marketing strategy, testing, and audience targeting
• Produce insightful reports to inform stakeholders
Requirements:
• Expertise in CRM platforms and life...