Opportunity Description
Description
Job Description
Digital Strategy Manager (Website & Conversion Optimization)
The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization. This role focuses on the end-to-end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes.
This role blends strategic thinking, hands-on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact.
Key Responsibilities
Website & Conversion Funnel Optimization
· Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture).
· Identify friction points and drop-offs across journe...
Job Description
Digital Strategy Manager (Website & Conversion Optimization)
The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization. This role focuses on the end-to-end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes.
This role blends strategic thinking, hands-on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact.
Key Responsibilities
Website & Conversion Funnel Optimization
· Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture).
· Identify friction points and drop-offs across journe...
Ready to Apply?
Submit your application for Digital Strategy Manager: Chicago or Columbus at Huntington National Bank
Apply for this Position