Opportunity Description
Overview
We are seeking a highly strategic and execution-focused Direct Mail Marketing Sr. Consultant to lead end-to-end campaign development and optimization. This role requires a data-driven marketer with deep expertise in direct mail and multichannel campaigns, strong financial and project management skills, and the ability to influence cross-functional stakeholders.
Key Responsibilities
+ Develop and execute direct mail and integrated marketing campaigns from strategy through analysis
+ Build annual marketing plans aligned to revenue, growth, and customer lifecycle objectives
+ Lead campaign planning, segmentation, targeting, personalization, and testing strategies
+ Manage end-to-end campaign execution, including creative development, data delivery, and production timelines
+ Analyze campaign performance and customer data to drive actionable insights and improve ROI
+ Oversee marketing budgets, forecasts, purchase orders,...
We are seeking a highly strategic and execution-focused Direct Mail Marketing Sr. Consultant to lead end-to-end campaign development and optimization. This role requires a data-driven marketer with deep expertise in direct mail and multichannel campaigns, strong financial and project management skills, and the ability to influence cross-functional stakeholders.
Key Responsibilities
+ Develop and execute direct mail and integrated marketing campaigns from strategy through analysis
+ Build annual marketing plans aligned to revenue, growth, and customer lifecycle objectives
+ Lead campaign planning, segmentation, targeting, personalization, and testing strategies
+ Manage end-to-end campaign execution, including creative development, data delivery, and production timelines
+ Analyze campaign performance and customer data to drive actionable insights and improve ROI
+ Oversee marketing budgets, forecasts, purchase orders,...
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