Direct-to-Consumer (D2C) Growth Specialist

About Gently

Gently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.

We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data.

About the Role

Gently is building its Direct-to-Consumer (D2C) channel from the ground up — a brand-owned commerce experience through our website (Shopify) and WhatsApp commerce, complementing our existing presence on Indonesian marketplaces (Shopee, Tokopedia, TikTok Shop). As D2C Growth Specialist, you will own the growth of this channel end-to-end: driving qualified traffic, improving conversion, and building the experimentation engine that turns our website into a scalable revenue channel.

You will work closely with our ...