Director, Consumer Marketing

Director, Consumer Marketing

The Consumer Marketing Director – Brazil is responsible for leading the development and execution of consumer marketing strategies and plans that strengthen brand leadership, drive preference, and deepen engagement with cardholders. This role focuses on translating Mastercard’s business strategy into high-impact advertising campaigns, brand activations, and differentiated consumer experiences, leveraging sponsorships, partnerships and connection to culture as tools to reinforce brand relevance and drive business outcomes in the Brazilian market.

Responsibilities

• Lead consumer marketing strategy for Brazil, aligned with regional, global, and business priorities, strengthening Mastercard’s brand leadership through culturally relevant campaigns and integrated consumer journeys that drive brand equity, consumer engagement, and business results. Leverage data, consumer insights, and market analysis to inform strategies and rec...