Director, Customer Lifecycle Management

Tätigkeitsbereich:Marketing / Vertrieb / KommunikationFachabteilung:Customer Lifecycle ManagementGesellschaft:Beijing Mercedes-Benz Sales Service Co., Ltd.Standort:Mercedes-Benz Sales Service Co., Ltd., BeijingStartdatum:..6Veröffentlichungsdatum:..6Stellennummer:BEITSArbeitszeit:Vollzeit BewerbenAufgaben

Key Responsibilities:
Manage end-to-end customer lifecycle operating systems with data orchestration, cross-functional coordination, and customer engagement to achieve customer retention, NPS, and maximize customer lifecycle value.
Establish a Customer Operation system to bring the fragmented customer touchpoints into an integrated, measurable and holistic customer lifecycle.

• Customer Operation: Define a data-driven & engagement-oriented customer operation system based on brand’s own domain [APP]
• Omni-channel orchestration: To define customer lifecycle value operation system with measurable activities, by leveraging the customer engagement platforms [ Digital +...