Director, Demand Generation

**Job Description**

The Director, Demand Generation is a strategic and execution-focused marketing leader responsible for driving growth, brand affinity, and customer demand for BCBSNC products and services. This role leads the development and activation of integrated, omni-channel marketing strategies that align business goals, customer insights, and budget to measurable outcomes. The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands-on leadership.

**What You’ll Do**

+ Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
+ Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
+ Partner across business functions to identify growth opportunities and trans...