Director, GTM Marketing Analytics

The Director of Go To Market (GTM) Analytics is a strategic, high-visibility leader responsible for driving data-informed decision-making across Amex GBT’s global growth engine. This role oversees insights, performance analytics, forecasting, and optimization across Marketing, Sales, and Client Management motions. You will partner closely with leaders in Commercial, Marketing, Revenue Management, Product, Decision Analytics, and Finance to build an integrated view of GTM effectiveness and accelerate revenue growth.

This role requires a blend of commercial acuity, marketing science expertise, and deep analytical leadership. It is ideal for someone who can zoom out to set strategy and zoom in to challenge assumptions, interrogate data, and operationalize insights.

What You'll Do

1. GTM Performance Management & Insights

• Own the end-to-end measurement framework for Amex GBT’s GTM engine, spanning ...